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Justin Potts

Justin Potts


5 principles of an effective experiential marketing campaign

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...

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Car Chix advancing women's movement in male-dominated motorsports industry

Danica Patrick may be the most well-known woman in motorsports, but Jeanette DesJardins is doing her part to advance the women’s movement in the male-dominated industry. DesJardins founded Car Chix in 2009 in order to recognize, inspire, and encourage women that are involved or interested in motor...

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Custom Advantage stage trailer serves as functional centerpiece at Autodesk University

When Zet Norman, Global Customer Marketing Manager and Catherine Rogers, Global Construction Events Manager at Autodesk, needed a functional statement piece to impress 11,000 of their biggest customers at their annual learning conference, Advantage Trailer delivered. Autodesk University is the com...

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Why brands should invest more in Experiential Marketing - and how Advantage can help

Google's The Ride at CES allowed riders to experience Google Assistant's capabilities (AP Photo) With the rise of smartphones and social media over the past decade, brands have never had more direct access to connect with their consumers. However, when every brand is doing it, the competition for co...

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Introducing a new brand identity for Advantage Trailer

After three decades in the business it’s time to look toward the future of Advantage Trailer. Today, we are excited to launch a new brand identity, including a new logo, colors, font, and message that will more adequately represent who we are and where we’re going. Since our founding in 1989 our l...

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Advantage helping Sauce Odyssey revolutionize the food truck in Austin

Amid a sea of late-generation trailers in a booming food truck industry in Austin, Texas sits the pristine and expansive Sauce Odyssey trailer. The new kid on the block officially opened its doors Dec. 16 with its sights set on serving up a unique experience to locals and tourists alike. The 48-fo...

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