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5 principles of an effective experiential marketing campaign

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...

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Car Chix advancing women's movement in male-dominated motorsports industry

Danica Patrick may be the most well-known woman in motorsports, but Jeanette DesJardins is doing her part to advance the women’s movement in the male-dominated industry. DesJardins founded Car Chix in 2009 in order to recognize, inspire, and encourage women that are involved or interested in motor...

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