10 unique experiential marketing trailer uses for agencies and brands
Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...
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5 principles of an effective experiential marketing campaign
The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...
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Car Chix advancing women's movement in male-dominated motorsports industry
Danica Patrick may be the most well-known woman in motorsports, but Jeanette DesJardins is doing her part to advance the women’s movement in the male-dominated industry. DesJardins founded Car Chix in 2009 in order to recognize, inspire, and encourage women that are involved or interested in motor...
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