Get Your Brand Back on the Road with an Experiential Marketing Trailer

An article in the March issue of Event Marketer magazinehighlighted the benefits of mobile activations using a trailer as trade showswere decimated by the Covid-19 pandemic over the past year.

“Trailers, like this one used for a Stratasys tour, arebudget-friendly assets with their customizable features and portability,” thecaption on the hero image read.

The article, titled ANew Lease on Leads, highlights a trailer that Craftsmen Industries builtfor Stratasys, a 3D printing technology company.

“Mobile units are becoming a critical business asset formany exhibiting brands,” the article read. “Reusable, customizable and able toshift from an intimate activation at a corporate headquarters to parked withinor outside a convention center, they're a flexible investment with which brandscan ride out the uncertainties of the pandemic.”

You don’t say!

As a custom trailer dealer and fabricator with over 30 yearsin the business, as well as an in-house team that has more than a decade ofin-agency client service and account management experience, we’ve been preachingthe benefits of trailers for brands for years.

• Almost exactly a year ago, we madethe case for trailers over expensive trade show booths
• Right when the pandemic started, we described howbrands could position themselves for success when events return
• We also gave ideasfor how to continue to activate during and after the pandemic
• We’ve highlighted 8key benefits of an experiential marketing trailer
• We’ve provided 10unique uses for an experiential marketing trailer
• We’ve described howAdvantage Trailer can help brands and agencies
• We’ve spotlighted our Top10 Custom Trailers of 2019 and 2020
• And we’ve shown howbrands are having success with trailers during the pandemic

Do we have a stake in the game? Of course! But as mentionedabove, we’ve also been in your shoes. We’ve planned, implemented, and managedbrand experiences for clients such as Verizon, Kettle Brand, Evolution Fresh,Welch’s, Sea Cuisine, Grey Goose, and more.

We’re not just pushing trailers to make sales. We push thembecause they work. Just ask Stratasys marketing manager Amy Teal, who describesit well in the Event Marketer story.

“The advantage of a tour is that the team can invite keycustomers that are already in the pipeline, but hard to meet without you comingto them,” Teal said. “We are able to initiate those meetings to help move theneedle when we can say, ‘We’re going to be in the city, would you like to stopand see us? Can we bring it to you?’ We’ve seen a lot of success and peopleintrigued by us bringing everything to their door.”

The current problem, however, is availability and timeline. Whileevents are returning this summer, raw materials shortages haveseverely impacted the trailer industry (among many others). Due to the enormousconsumer demand for trailers and the scarcity of raw materials (lumber, steel,etc.), most manufacturers have prioritized stock trailers with no custom optionsin order to simply get trailers out the door. Those needing custom trailers –brands and experiential agencies – lose out in the form of longer wait times.

If you plan to activate a mobile tour or utilize a trailer inany way for 2022, now is the time to act! Maybe you can find a used trailer toconvert for your needs, but if you want a fully custom-built trailer for your brand,it’s going to take 10-12 months or more to build as of now.

If you want to lease a trailer this summer, we have a 24-footstage trailer that is currently available immediately. We have several bidsout for it as we speak, but as of this moment, it’s not spoken for. We also have some stage trailers on order that will be arriving over the next few months, so if you would like one of those, you better act fast.

Either way, let’s talk. We love helping put brands on the roadand we would love to do so for you. Contact me at justin@advantagetrailer.com or630-580-5840 ext. 114.