it or not, brands are still moving forward during the Covid-19 shutdown.
One of those brands is Texas-based golf apparel company, Black Quail Apparel,
who purchased this 24-foot stage trailer to use as a mobile retail store
and tasting booth for their sister brand Flecha Azul Tequila at local
events and PGA Tour events.
We had started the conversation prior to the shutdown and the initial
plan was for the trailer to be ready in early April to launch at The
Masters in Augusta, Ga. While that plan fell through, the brand never
wavered in moving forward with the trailer, and now they will be
favorably positioned to activate when the shutdown is lifted.
Many of us in the experiential marketing industry are used to full
graphic wraps on mobile vehicles, but this trailer is a great example of
reducing costs while still standing out. Graphic wraps are expensive. But
changing the color of your trailer -- both exterior and interior -- is a
cost-effective way to match your brand look without breaking the
In this case, the full matte black exterior, interior walls, and trim
package fits Black Quail perfectly, and they supplemented with some spot
graphics to convey brand messaging. Matte black is an upgrade option to
the standard colors available, but that upgrade cost is still
considerably less expensive than a full wrap.
In short, your trailer doesn't have to be white, and by changing the
colors and just using spot graphics, you can put more of you budget
toward working dollars. Of course, we're happy to wrap it for you if you
want a full wrap.