Blog: Event Marketing

What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...

With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry a...

I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...

By now you have read about why brands should invest more in experiential marketing, what makes an effective experiential campaign, 10 unique experiential marketing trailer uses for agencies and brands, and 8 key benefits of an experiential marketing trailer. Now it’s time to tie it all together wi...

Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...