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Are Thermal Temperature Trailers the Next Step Toward Reopening the Event Industry?

As states continue to ease stay-at-home orders, businesses reopen, and sporting events, concerts, festivals, and community events eventually return, monitoring the health of attendees is going to be crucial to the health and well-being of everyone. We are in the process of proactively testing ther...

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The Event Industry Has Changed. Let’s Work Through This Together

With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry a...

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A Better Way to Dispose of Exhibit Displays & Temporary Activation Elements

I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...

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Why brands should invest more in Experiential Marketing - and how Advantage can help

Google's The Ride at CES allowed riders to experience Google Assistant's capabilities (AP Photo) With the rise of smartphones and social media over the past decade, brands have never had more direct access to connect with their consumers. However, when every brand is doing it, the competition for co...

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