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8 key benefits of an experiential marketing trailer

Over the past few weeks we've discussed why brands should invest more in experiential marketing, what makes an effective experiential campaign, and 10 great experiential marketing trailer uses for agencies and brands. Now its' time to look at why trailers make so much sense for experiential campaign...

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10 unique experiential marketing trailer uses for agencies and brands

Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...

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5 principles of an effective experiential marketing campaign

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...

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