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Goodman Theatre Showing the Way for Musical and Theater Performances

The implications from the COVID-19 shutdown been far and wide, but few have been as affected as musicians and other artists who rely on in-person performances to make a living. Theaters and music venues have been forced to close their doors and bands have been relegated to streaming performances wit...

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3 Unique Ways Brands are Using Trailers Right Now

Like you, we're craving a return to normal. Instead of another newsletter trying to forecast what our industry might look like when the shutdown is over, we're going to share a few relevant projects that we've been working on with brands over the past few weeks as a way to inspire you as your...

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5 Experiential Marketing Ideas for Brands Post-COVID

What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...

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A Better Way to Dispose of Exhibit Displays & Temporary Activation Elements

I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...

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TRUE Linkswear + Linksoul Collab Kicks off Pop-Up Pro Shop Mobile Tour with 20-foot Stage Trailer

When two growing brands want to launch new products and expand their reach, what better way to do so than by hitting the road and meeting current new customers in an unexpected way? That's just what two of the hottest golf lifestyle apparel brands, TRUE Linkswear and Linksoul, are doing with their 2...

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Top 10 Trailers of 2019: #2 - Florida Blue Mobile Healthcare Consultation Trailer

As 2020 gets started, we continue our look back at a few of our favorite custom trailers from the past year. Of course, we will never discount the everyday trailer sales that are the meat and potatoes of our business, but the big marketing trailers that require extended fabrication are what really m...

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Top 10 Trailers of 2019: #3 - Kroger Treasure EmporiYum Mobile Tour Trailer

As 2020 gets started, we continue our look back at a few of our favorite custom trailers from the past year. Of course, we will never discount the everyday trailer sales that are the meat and potatoes of our business, but the big marketing trailers that require extended fabrication are what really m...

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4 Tips for Choosing Your Marketing Trailer Vendor

So you’ve decided on a trailer for your mobile tour or experiential activation and now it’s time to find a vendor to work with. This decision is one that is often overlooked or minimized during the process, but is one of the most critical decisions you’ll make to determine the success of your progra...

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Should I lease or purchase a trailer for my experiential marketing program?

It’s a question that every experiential marketer faces when planning a mobile tour. Does it make more sense to purchase a trailer or to lease one? There are pros and cons to each, so let’s dive right in. When to purchase: If your agency has the space to store a trailer in between mobile tours,...

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