Blog: Food Truck

How does a small coffee company expand from selling at local farmer’s markets on the weekend to a full-time mobile coffee shop? With a concession trailer! That’s just what Phil Wingo did for his local small business, Sandhill Coffee. “Farmer’s markets are great, but I don’t want to do them eve...

What do a group of high school and college kids do when a pandemic cancels their summer jobs and internships? They create a wildly successful business of their own, of course. That’s just what Brittany Harriman and her younger brother, Trevor, did when they started the Sno Problems shaved ice trai...

What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...

As 2020 hits full stride, we are completing our look back at a few of our favorite custom trailers from the past year. Of course, we will never discount the everyday trailer sales that are the meat and potatoes of our business, but the big marketing trailers that require extended fabrication are wha...

A natural disaster is an event no one wants to live through or face, but is an unfortunate reality for many across the country. Thankfully, there are many great organizations that go into harm’s way to help with rescue, relief, and recovery, and Advantage Trailer is happy to be able to provide solut...

So you’ve decided on a trailer for your mobile tour or experiential activation and now it’s time to find a vendor to work with. This decision is one that is often overlooked or minimized during the process, but is one of the most critical decisions you’ll make to determine the success of your progra...

By now you have read about why brands should invest more in experiential marketing, what makes an effective experiential campaign, 10 unique experiential marketing trailer uses for agencies and brands, and 8 key benefits of an experiential marketing trailer. Now it’s time to tie it all together wi...

Over the past few weeks we've discussed why brands should invest more in experiential marketing, what makes an effective experiential campaign, and 10 great experiential marketing trailer uses for agencies and brands. Now its' time to look at why trailers make so much sense for experiential campaign...

Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...