5 Experiential Marketing Ideas for Brands Post-COVID
What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...Continue reading
The Event Industry Has Changed. Let’s Work Through This Together
With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry a...Continue reading
A Better Way to Dispose of Exhibit Displays & Temporary Activation Elements
I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...Continue reading
Top 10 Trailers of 2019: #2 - Florida Blue Mobile Healthcare Consultation Trailer
As 2020 gets started, we continue our look back at a few of our favorite custom trailers from the past year. Of course, we will never discount the everyday trailer sales that are the meat and potatoes of our business, but the big marketing trailers that require extended fabrication are what really m...Continue reading
4 Tips for Choosing Your Marketing Trailer Vendor
So you’ve decided on a trailer for your mobile tour or experiential activation and now it’s time to find a vendor to work with. This decision is one that is often overlooked or minimized during the process, but is one of the most critical decisions you’ll make to determine the success of your progra...Continue reading
Should I lease or purchase a trailer for my experiential marketing program?
It’s a question that every experiential marketer faces when planning a mobile tour. Does it make more sense to purchase a trailer or to lease one? There are pros and cons to each, so let’s dive right in. When to purchase: If your agency has the space to store a trailer in between mobile tours,...Continue reading
Kroger Treasure EmporiYum Tour Strikes Gold With Two Advantage Stage Trailers
If you work for a brand or a marketing agency looking to make a splash with your next experiential marketing program, a trailer can help you do just that. AGAR, an experiential agency based in Cincinnati, Ohio, did so with not one, but two trailers for this summer's Kroger Treasure EmporiYum tour.AG...Continue reading
How can Advantage Trailer help my brand or agency?
By now you have read about why brands should invest more in experiential marketing, what makes an effective experiential campaign, 10 unique experiential marketing trailer uses for agencies and brands, and 8 key benefits of an experiential marketing trailer. Now it’s time to tie it all together wi...Continue reading