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36' Display Trailer allows Digger Specialties to Showcase Products Despite Pandemic

While large events, festivals, and trade shows remain closed for the foreseeable future, the Covid-19 pandemic hasn’t stopped some brands from hitting the road to showcase their products. Larry Burkholder, training manager for Digger Specialties, Inc., is doing just that with a custom-built 36-foo...

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5 principles of an effective experiential marketing campaign

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...

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