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5 Experiential Marketing Ideas for Brands Post-COVID

What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...

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The Event Industry Has Changed. Let’s Work Through This Together

With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry a...

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A Better Way to Dispose of Exhibit Displays & Temporary Activation Elements

I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...

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TRUE Linkswear + Linksoul Collab Kicks off Pop-Up Pro Shop Mobile Tour with 20-foot Stage Trailer

When two growing brands want to launch new products and expand their reach, what better way to do so than by hitting the road and meeting current new customers in an unexpected way? That's just what two of the hottest golf lifestyle apparel brands, TRUE Linkswear and Linksoul, are doing with their 2...

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Advantage Trailer's Top 10 Custom Trailers of 2019

We sell and fabricate hundreds of trailers per year, from open utility trailers to car haulers to marketing trailers and everything in between. This December, we took a look back at the custom trailers that were our favorites over the past year. Here are the top 10 that made the cut. 10. National Gr...

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10 unique experiential marketing trailer uses for agencies and brands

Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...

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5 principles of an effective experiential marketing campaign

The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...

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