3 Unique Ways Brands are Using Trailers Right Now
Like you, we're craving a return to normal. Instead of another newsletter trying to forecast what our industry might look like when the shutdown is over, we're going to share a few relevant projects that we've been working on with brands over the past few weeks as a way to inspire you as your...Continue reading
5 Experiential Marketing Ideas for Brands Post-COVID
What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...Continue reading
4 Tips for Choosing Your Marketing Trailer Vendor
So you’ve decided on a trailer for your mobile tour or experiential activation and now it’s time to find a vendor to work with. This decision is one that is often overlooked or minimized during the process, but is one of the most critical decisions you’ll make to determine the success of your progra...Continue reading
Where can my band get a trailer for our upcoming music tour?
As summer hits full stride, many bands are getting ready to hit the road for their summer or fall tours. With any music tour comes the need for trailers to haul equipment and sell merchandise. As the premier trailer dealer in greater Chicagoland, Advantage Trailer is stocked with a wide variety of...Continue reading
Should I lease or purchase a trailer for my experiential marketing program?
It’s a question that every experiential marketer faces when planning a mobile tour. Does it make more sense to purchase a trailer or to lease one? There are pros and cons to each, so let’s dive right in. When to purchase: If your agency has the space to store a trailer in between mobile tours,...Continue reading
How can Advantage Trailer help my brand or agency?
By now you have read about why brands should invest more in experiential marketing, what makes an effective experiential campaign, 10 unique experiential marketing trailer uses for agencies and brands, and 8 key benefits of an experiential marketing trailer. Now it’s time to tie it all together wi...Continue reading
8 key benefits of an experiential marketing trailer
Over the past few weeks we've discussed why brands should invest more in experiential marketing, what makes an effective experiential campaign, and 10 great experiential marketing trailer uses for agencies and brands. Now its' time to look at why trailers make so much sense for experiential campaign...Continue reading
10 unique experiential marketing trailer uses for agencies and brands
Experiential marketing budgets continue to rise, which means the opportunity to create epic brand experiences has never been better. As agencies get more creative with their tactics and the availability of technological advances they can incorporate increases, the uses for trailers in experiential r...Continue reading
5 principles of an effective experiential marketing campaign
The content generated from Amazon Prime's Garden of Earthly Delights activation at South by Southwest made me feel like I experienced it myself (photo by Diego Donamaria, Getty Images) Experiential marketing is no longer a new concept. There are many benefits to a well thought out and executed campa...Continue reading