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Goodman Theatre Returning to Chicago Parks for Free 'Zulema' Performances

For the second straight year, Chicago's  Goodman Theatre is putting on a free summer performance in the Chicago parks, and one of our trailers will be center stage. Literally. Sones de Mexico Ensemble’s 'Zulema' will be performed in 10 different parks across the city, beginning Thursday, Augu...

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Get Your Brand Back on the Road with an Experiential Marketing Trailer

An article in the March issue of Event Marketer magazine highlighted the benefits of mobile activations using a trailer as trade shows were decimated by the Covid-19 pandemic over the past year. “Trailers, like this one used for a Stratasys tour, are budget-friendly assets with their customizable...

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Advantage Trailer's Top 10 Custom Trailers of 2020

One of our favorite times of the year is when we take a look back at our best projects from the previous year. While we value every customer we work with, the bigger custom trailers really make us proud, so we had each member of our team vote on our top trailers of 2020. Here are the trailers that m...

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Looking Ahead to the Live Music Scene in 2021 and How We Can Help

Like many across the country, I miss live music more than most things I have had to do without during the Covid-19 pandemic. The experience of seeing an artist perform live on stage to an expecting audience is one of the great thrills in life that never gets old. As the music industry looks ahead...

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New Experiential Marketing Trailers Available Now

As 2020 winds down and the promise of a new year draws closer, brands and marketing agencies are in full swing planning for 2021. While we still don’t know how long the impact of Covid-19 will be felt in the events industry, we do know several brands are still activating mobile tours and other in-pe...

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Goodman Theatre Showing the Way for Musical and Theater Performances

The implications from the COVID-19 shutdown been far and wide, but few have been as affected as musicians and other artists who rely on in-person performances to make a living. Theaters and music venues have been forced to close their doors and bands have been relegated to streaming performances wit...

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3 Unique Ways Brands are Using Trailers Right Now

Like you, we're craving a return to normal. Instead of another newsletter trying to forecast what our industry might look like when the shutdown is over, we're going to share a few relevant projects that we've been working on with brands over the past few weeks as a way to inspire you as your...

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5 Experiential Marketing Ideas for Brands Post-COVID

What will our industry look like when the shutdown ends? It’s the question everyone is asking. While the slow, staggered economic reopening is beginning across the United States, it is being met with a combination of excitement and fear. Some are hopeful for a return to normal; others are fearful...

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The Event Industry Has Changed. Let’s Work Through This Together

With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry a...

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A Better Way to Dispose of Exhibit Displays & Temporary Activation Elements

I recently read a story in Exhibitor Magazine titled Booth Burial in which industry experts shared tips, tricks, and money-saving advice on how to dispose of an exhibit. It got me thinking about my own past experiences in the experiential industry and the solutions I can now offer to brands and agen...

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