With event cancellations and business shutdowns, great uncertainty abounds across the United States and the impact is being felt in the event industry. With no large events to attend, brands and experiential marketing agencies aren’t activating, which means it’s also affecting the trailer industry as those brands and agencies can't use experiential marketing trailers.
But that doesn’t mean we can’t still work together during this time – remotely, of course – to prepare for when life gets back to normal.
Whether the shutdowns last until May or June or further, we can still plan to ensure we don’t miss a beat this summer and fall. Those brands and agencies that are ready to mobilize as soon as events resume will have increased consumer attention because Americans will be craving a return to normal.
Most events being canceled this spring -- Coachella and the Kentucky Derby, for example -- are being rescheduled for this fall, providing us all a light at the end of the tunnel. As hard as it is to picture right now, imagine the collective breath of fresh air our nation will take when we can freely go back to restaurants and bars, malls and community events, concerts and sporting events.
That’s why brands that do the work now will benefit in a few months, and that’s also where we can help.
A typical trailer build takes 8-12 weeks from time of sign-off, and even longer when the pre-planning back-and-forth – the quoting, the mock-ups, the fine-tuning – is considered. So even if events were still happening, you wouldn't be able to use your experiential marketing trailer right now anyway unless you started this process before Christmas.
Using this down time to put your experiential marketing trailer in motion – get quotes, create mock-ups, and green-light the build process – will put you in a great position to recover this fall. If you wait until the event ban is lifted to begin the process, you will miss out on that event surge.
There really is no reason not to do your due diligence now. With no events to go to and plenty of time on our hands, it’s the perfect time to plan for what’s to come.
If you and/or your client are willing to plan ahead during this time, let’s talk. Give me a call at 630-524-2029 or email me at Justin@advantagetrailer.com.