Believeit or not, brands are still moving forward during the Covid-19 shutdown.One of those brands is Texas-based golf apparel company, Black Quail Apparel,who purchased this 24-foot stage trailer to use as a mobile retail storeand tasting booth for their sister brand Flecha Azul Tequila at localevents and PGA Tour events.
We had started the conversation prior to the shutdown and the initialplan was for the trailer to be ready in early April to launch at TheMasters in Augusta, Ga. While that plan fell through, the brand neverwavered in moving forward with the trailer, and now they will befavorably positioned to activate when the shutdown is lifted.
Many of us in the experiential marketing industry are used to fullgraphic wraps on mobile vehicles, but this trailer is a great example ofreducing costs while still standing out. Graphic wraps are expensive. Butchanging the color of your trailer — both exterior and interior — is acost-effective way to match your brand look without breaking thebank.
In this case, the full matte black exterior, interior walls, and trimpackage fits Black Quail perfectly, and they supplemented with some spotgraphics to convey brand messaging. Matte black is an upgrade option tothe standard colors available, but that upgrade cost is stillconsiderably less expensive than a full wrap.
In short, your trailer doesn’t have to be white, and by changing thecolors and just using spot graphics, you can put more of you budgettoward working dollars. Of course, we’re happy to wrap it for you if youwant a full wrap.