Exploring the Potential of Mobile Event Marketing Trailers
October 30, 2023
In the realm of event marketing, experiential marketing, mobile marketing — whatever you want to call it these days — the virtues of a marketing trailer are bountiful. For marketing agencies and brands gearing up for their next experiential marketing campaign, here are eight compelling reasons to embrace the concept:
1. Mobility Unleashed
The most apparent advantage of a marketing trailer is its ability to traverse different locations with ease. This versatility is a game-changer for national, regional, or local tours. A mobile trailer, towed behind a truck, outshines a conventional step van when it comes to seamless movement between markets.
For local programs, marketing trailers remain invaluable, offering the convenience of detachment, allowing market managers to drive the truck around town while outside of event hours.
2. Always-On Branding
Complementing its mobility, a branded trailer offers continuous brand exposure as it journeys from one market to another, within markets, and during road trips between markets. This presents a distinct advantage over setting up and dismantling event sites repeatedly and shipping on pallets.
Experiential marketers gauge these impressions in various ways, but regardless of the metric, the constant visibility bestowed by a branded trailer is priceless compared to other options.
3. Defined Footprint
In contrast to pop-up tents, trailers grant an aura of permanence to your event space. Rather than relying on fickle back walls and side walls, a trailer provides a complete branding solution, guiding event attendees to precise entry and exit points.
Whether it’s a stage trailer designed to lead consumers through your activation or a pop-up trailer offering samples through a concession window, the premium look and feel of a trailer resonates with consumers, resembling the familiarity of brick-and-mortar establishments.
4. Ease of Setup & Breakdown
We’ve all experienced the hassles of setting up an event site—struggling with pop-up tents, wrestling with stubborn wrinkles, and worrying about tent weights in windy conditions. Why subject your field staff to such challenges when setup can be as simple as parking the trailer, unhitching the truck, and getting started?
For multi-day festivals, leaving the trailer on-site allows staff to use the truck for transportation to and from their accommodations, saving significant time and budget resources. Moreover, it minimizes staffing hours, as closing up the trailer at the end of the activation day is far more efficient than dismantling a tent. The added security of locking up products and valuable assets inside the trailer is another notable benefit.
5. Air Conditioning, Lighting, & Electricity
While the first four benefits primarily cater to agencies and brands, this one directly enhances the attendee experience. Since most mobile tours occur during the sweltering summer months, combating the heat is crucial.
Trailers equipped with air conditioning become an attractive oasis for festival-goers seeking a respite from the heat. This sets your footprint apart from brands offering only tents for shade, enhancing your brand message.
Moreover, trailers come with built-in electricity and LED lighting. For events extending into the evening, this ensures your activation remains well-lit and functional. Staff can keep mobile devices, tablets, or Wi-Fi equipment charged throughout the day, eliminating the inconvenience of dead devices that might lead to missed consumer data opportunities.
6. Storage Solutions
A common query from temporary staff is, “Where can I put my bag or purse?” With a trailer, built-in storage solves this issue, accommodating not only products, premiums, and extra uniforms but also staff personal belongings.
Moreover, you can enforce a no-cell-phone policy during work hours by providing lockable storage for temporary staff phones, promoting greater focus and professionalism.
7. Endless Customization Possibilities
In contrast to limited options with temporary footprints and tent-based setups, a trailer offers virtually limitless customization possibilities, constrained only by your imagination and budget.
Whether you desire a built-in sound system, security features like cameras, Wi-Fi capabilities, a satellite dish, a chef’s kitchen, or even a restroom, a trailer can be tailored to your exact specifications. Functional elements like mounted TV monitors for brand messaging, slat walls for product displays, and countertops for registration stations can be seamlessly integrated into your unique trailer design.
8. Leasing Options
Your investment in a mobile event marketing trailer need not be a long-term financial burden. After your program concludes, many event assets typically require storage, and often, they end up neglected or donated after languishing in storage for extended periods. This isn’t the case with a trailer lease.
You pay for the months you require the trailer, then return it to us, and we take care of the storage and maintenance costs. It’s a hassle-free, cost-effective solution. We have several trailers available to lease, such as a 24′ ATC stage trailer, a 16′ mobile retail trailer, a 26′ BBQ trailer, a 5’x10′ tailgate trailer, and a 500-gallon Primitive Pits offset smoker.
As demonstrated, a mobile event marketing trailer presents a compelling choice for agencies and brands seeking direct consumer engagement. Advantage Trailer specializes in crafting customized trailers for experiential marketing programs, and we’re eager to collaborate with you.
Our facility, conveniently located near a hotel, is well-equipped to host your program launch and staff training. We ensure your tour staff is thoroughly prepared to hit the road with their trailer. You can also utilize our conference rooms for the classroom portion of your training.
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